"…they are outstanding, the utmost professionals with impeccable attention to detail and follow-through…If moving were not such a daunting task we would sell and buy another house just to have the pleasure of working with them again! We have referred them to our family and friends."
The Bowlby Family     
Our Professional Philosophy
Our commitment to you is to provide concierge level customer service and communication ---before, during, and after the close of escrow. We will counsel and guide you through your home sale and negotiate on your behalf with your interests always foremost. We will listen attentively and exercise patience and diligence in our interactions with you. To best serve you, we keep abreast of the constantly changing marketplace and regularly attend classes on all aspects of real estate---including financing, marketing, technology, negotiation, and real estate law.
How We Work with Sellers:
Creating Value for Exquisite Properties through Distinctive Marketing
Our marketing campaign is exclusively designed, specific to each property and individual seller, to maximize your selling price and minimize your selling period. Our goal is to help you realize as much profit from your sale as possible and to counsel and guide you through the decision making process in preparing your home for market and negotiating your offers. We will work within your timeframe, focusing on your particular needs, with an emphasis on communication and customer service.
  1. Thoroughly research the comparable sales and the existing competition for your home, while considering the current market condition and trends and the target buyer demand for your home. This process is necessary in order to determine your market value.
  2. Linda provides a value added service to you because of her design talents and experience, coupled with her insight as to what today's buyers seek in a home. She performs a home evaluation and assessment to determine what renovations may be recommended in order to maximize your profit and sale. She has a talented team of contractors, designers, and trades people to efficiently and economically prepare your home for market to achieve the most benefit for you. Linda and Frank will coordinate and facilitate this process for you depending on your particular circumstances and needs. Additionally, your home will be professionally staged and accessory items, as needed, will be provided to best highlight its features. Staged homes sell faster and for a higher price! Linda and Frank are known in the industry for having beautifully staged and merchandised homes that are a pleasure to show and sell.
  3. Identify and target the potential buyers for your home and create a customized marketing strategy which exposes your home to the greatest number of qualified buyers.
  4. Immediately email information about your home to Empire Realty Associates' agents and present your property at our weekly office meeting, thus exposing your property to local companies through our corporate connections.
  5. Present upper end properties the Luxury Homes & Estates Division, a select group of agents who monitor and specialize in the upper end market.
  6. Present upper end properties to the Artisan Group, a strategic marketing alliance of Real Estate offices in the greater Bay Area. Your property will be featured on www.ArtisanGroupRE.com.
  7. Design a Property Brochure with representative photos to highlight the amenities and special features of the property.
  8. Install a professional for sale sign at the property with a brochure box to capture drive by buyers and agents.
  9. Submit your home to the Multiple Listing Service (MLS) for local, regional, and worldwide exposure, featuring multiple photos of your home and with special attention to the remarks section.
  10. Secure a computerized lockbox on the home to allow reasonable access to agents.
  11. Host a Broker's Open House, with an advertised luncheon, to introduce your home to the brokerage community.
  12. Advertise the property in the appropriate publications to reach the target buyers, including: Homes and Land Magazine, Estates Magazine, Residence Magazine, Diablo Magazine, Real Estate San Francisco, The Wall Street Journal, The East Bay Business Times, and local newspapers. In addition, feature the property in "One-of-a-Kind" article in the San Ramon Valley Times, if appropriate.
  13. Showcase your home on www.realtor.com by providing the enhanced, featured marketing upgrade option to capture the growing number of consumers who search for properties online. Through this upgrade option, your online listing will include detailed information about your property, multiple photos, and multiple ways to inquire about your property. Buyers spend more time on Realtor.com-86% compared to the other leading Real Estate sites.
  14. Feature on the internet on my personal website, www.LindaCookson.com Empire Realty's website, www.EmpireRealty.com; Artisan Group website, www.ArtisanGroupRE.com; www.Realtor.com; and other related real estate websites.
  15. Feature the property with a virtual 360-degree tour of the property and install a virtual tour rider to direct prospective buyers to our website to view the tour.
  16. Feature your home in our Walnut Creek office "Gallery of Homes" window display, located in the heart of the downtown Walnut Creek's high traffic shopping area.
  17. Distribute property brochures to targeted, out of area agents, as appropriate.
  18. Showcase your home in our real estate newsletter, emailed monthly to nearly 2000 perspective buyers and clients.
  19. Schedule open houses, only at your option, and as needed.
  20. Provide written, weekly feedback from agents who have shown the home with buyer feedback.
  21. Promote property to qualified buyers through all corporate relocation services available.
  22. Network with local buyer's agents to pre-market your property in order to generate interest.
  23. Utilize direct mail by sending an advertising piece promoting the property to targeted buyers.
  24. Schedule a 10-21 day review, appropriate to the market and your needs, to reassess the marketing program and current market condition, if needed.



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